Game Time licensed sports watches was founded in 1997, and the company was launched by the “revolutionary” Schedule Watch. Years ahead of its time, the Schedule Watch allowed the owner to program the schedule of their favorite sports team into the watch to be able to see the start time of the game and who they were playing.

At the beginning, Game Time was selling one Schedule Watch at a time through mail order—remember, 1997 was pre-internet — and over the last 20 years the company has grown to become the number one selling watch licensee in the history of the NFL, NHL and MLB. The Game Time line now includes dozens of watch styles from kid’s digital watches to high-end limited edition watches. Some of the licensors Game Time secured licenses .

In 2017, Game Time launched the first ever officially licensed Smart Watch for the NFL and NHL. The Smart Watch will sync with both Android and IOS.